Our list of schools (currently at about 25) is clustered based on direct costs (tuition and fees, plus room and board – knowing the latter can shift after the first year), safety vs. match vs. reach, size of facilities (which is probably unique to us as D19 is centered on theater tech – we use t-shirt sizes as a measure), Naviance average GPA/SAT/ACT, CDS ranges for SAT/ACT (25th/75th), and type/location (in-state public, OOS public, in-state private, OOS private).
We are also primarily focusing on in-state-but-not-flagship options as we are full pay and do not have enough to cover our EFC. We told D19 (and younger sibling) years ago that we could not cover their entire cost of college, and they would need to be on the scholarship hunt and would need to save money from a job, plus take out some loans. So the clustering in the spreadsheet does put in-state publics at the top of the pack.
We have some OOS privates with known good merit aid on the spreadsheet, but there’s also a HUGE disclaimer about the need for merit. I think it is best to remind us as a family about our financial limitations.
We are also considering the community college to state school transfer option. I’m not a big fan in the case of D19 due to her issues at school (ADHD/anxiety with 504 accommodations) but I do not want to discount it altogether before she takes the ACT and PSAT this fall. My thought is she could take a little longer to graduate from college (2+ years in comm. college then 3+ years at in-state college) but the cost would still be affordable compared to a private school (even one with merit).