We learned that lesson too with D22. S26 opted out of marketing and we receive almost nothing. D22 had received buckets, wave to you Case Western Reserve who often sent 2 mailers a day, even though she never had a touchpoint with them.
Some of the few mailers S26 gets are pretty random though. I’m not sure how a kid from Louisiana got on the radar of Creighton and Duquesne 