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Going to college is like entering a four-year marriage. You could have a great marriage, and consider those four years the best years of your life, or you could have a comfortable marriage that you speak well of. Or if you don’t do your research, you could have a barely acceptable marriage that you are waiting four years to be over. As much consideration into a college should be made as in picking your future spouse.
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Many students would do well at many colleges (contrary to the marriage analogy! though I’ve seen some papers about being a good spouse depends more on you and less on your spouse!). However, the most important aspects of college for any particular student should be considered first and foremost, which usually are NOT academic or prestige concerns.
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The “Ivy/anti-Ivy” bias is a microcosm of the “college/anti-college” bias. The only issue I have with either side is being binary about it - must go to an Ivy or must not go to an Ivy. The amount of diversity among the Ivies is significant enough that the most hung up analytical person or the most relaxed granola person would be happy at an Ivy, but probably different Ivies (we had both extremes where I went). People who impugn Ivies are like people who impugn college at all, that it is for someone too lazy to work after high school like normal people do. Can’t we all just agree that different people are on different paths, and what might work for one person, might not work for another?
If a family has a few hundred dollars to spare on application fees, their senior in HS should apply to five or more colleges which include at least one safety and one reach. Not applying for a reach is almost as bad as not applying for a safety. It is also wise if there is any possibility of a financial aid issue to have a few rolling admission schools as backups, or apply to one school which has an automatic scholarship based on test scores and/or GPA.
As for the question of “my child is ruining his life because he refuses to apply to Ivies”, if he wouldn’t go, he is just saving you application fees. Why must you live vicariously through your child? Does it reflect poorly on his parents if he does not go to an Ivy?