AdviCe rhymes with mice. AdviSe rhymes with prize. http://www.grammar-monster.com/easily_confused/advice_advise.htm
Gah - these words are used correctly here maybe 20%-25% of the time.
It’s even worse than the loose/lose confusion these days.
And let’s not even discuss the rampant misuse of the apostrophe (the apostrophe is part of the third grade English curriculum…)
My favorite comment on apostrophe abuse: An apostrophe does not mean “Look out! Here comes an S!”
Omg thank you to both of these comments. THANK YOU.
This advise/advice is my cc pet peeve.
Lol, I did this the other day in a post. Thought about it afterwards but was past the editing time. It was probably a combination of not paying attention and auto correct.
Forgive me, I’m an offender. 
Thank you!!!
The apostrophe love is by far the most puzzling thing, considering that most posters here are very educated in general.
I don’t get the apostrophe love myself. I’ve been guilty of it numerous times. My fingers just type them willy-nilly!
But yes advise/advice, loose/lose, mute/moot are the three almost homonyms that are regularly abused on CC - for no apparent reason that I can tell. They aren’t pronounced the same guys!
The way I remember lose versus loose:
Lose is a verb. That’s why it has “to” before it. Both “to” and “lose” have one “o.”
Loose is an adjective. That’s why it has “too” before it. Both “too” and “loose” have two “o’s.”
So, it’s To Lose and Too Loose.
(And, of course, “lose” should be pronounced with a long o, like Lowes, but that’s another problem.)
I am much more forgiving of mistakes since many people type on their phones.
"Mr. Autocorrect " likes to rewrite everything I write correctly just because he can. Sometimes I will look and get really annoyed because “he” has totally changed my words. Of course then I look like an uneducated boob.
Am I messing up the pronunciation of Lowes. Where I live, we pronounce Lowes like toes and lose like booze.
When do you use affect/effect?
I feel like I am doing it wrong.
http://web.ku.edu/~edit/affect.html explains uses of “affect” and “effect.” It’s tricky!
“I don’t get the apostrophe love myself. I’ve been guilty of it numerous times. My fingers just type them willy-nilly”
Ditto. I was just remarking on this the other day. I know there shouldn’t be an apostrophe but for some reason I just type it in.
My pet peeve is “I could care less” instead of “I couldn’t care less.” And loose for lose.
What about “your” which is incorrectly used for “you are” much of the time here.
In regards to effect and affect. I often just change what I am going to write so that I don’t have to use either of them!!! I know “affect” is a noun for someones’ emotional presentation… The effect of gamma rays on man in the moon marigolds… hmmm
The misused homonyms I see most often on CC are faze/phase, who’s/whose, disburse/disperse, and principal/principle.
Oh, and it’s shoo-in, not shoe-in!
No, no, you’re correct. When I said that lose should be pronounced like Lowes, I meant that because of the silent e on the end of the word, according to the rules of English, the o should be a long o – but it’s not.
For awhile I was vey confused and thought people were pronouncing Lowes as you would lose. If someone said they were going to Lowes and pronounced it that way, I’d be scratching my head thinking, “There’s a Lou’s in town?”
“He has a flat affect” to describe someone with schizophrenia.