<p>I have apologized numerous times to my children for having to raise them in such a trashy period…thanks to Madonna, MTV, Brittany, Sterns, and all the other “do anything exploitative for money” greedheads as well as the pre-teen Disney programs shoving our kids to bubblegum pink and mini skits by 3rd grade…I have ended up Boycotting so many stores, magazines, music because of the violent or sick messages they foist on us…</p>
<p>Enough rant. Finally, today, I was made aware of a campaign undertaken by highly visible company that is HEALTHY for us and our children – and that is Dove and it’s campaign for real beauty.</p>
<p>BRAVO!!! If you agree with what they are trying to do, please surpport them by buying their products and passing their website onto others…After all, without us consumers, companies would be nowhere… regretfully, we have relinquished so much of our power to inaction…maybe it’s time to bring our 60’s and 70’s political sensibilities back to the forefront and start BOYCOTTING what stinks and is harmful to our kids and SUPPORTING those groups that are doing good by us!</p>
<p>Of course it’s a gimmick but who cares? …All advertising’s a gimmick to sell something (Ads portraying sexy women and snow capped mountains with bending roads supposedly sell certain beers or sleek cars…) At least this is a gimmick for soap…</p>
<p>The point is that for a cosmetics company not to rely solely on bulimic, wafer-thin models with five foot long legs and unblemished skin to push their product is a marketing step in the right direction and that should be applauded. Seeing an ad with real women with regular bodies – some slim some not, some with no chest, others with even low slung chests (because maybe they are r-e-a-l…), with generous thighs…frankly it’s a relief…</p>
<p>Too many newscasters and actresses and models look a little too eerie and plastic and uniform these days…</p>
<p>Why draw kids’ attention to things that offend? Our younger kids, now in 5th and 7th grade, have but the vaguest idea that Madonna, Brittany Spears, MTV etc. even exist or what they are.</p>
<p>I remember my first impression upon seeing those Dove adds as being astonishment, then gratitude. Must be something about being on the almost fifty side of forty-nine.</p>
<p>I would like to see a beauty campaign that links beauty on the out side to beauty on the inside.
I was a little young for the mamas and the papas, but Cass Elliot was obese and she wasn’t healthy- she dressed in mumus, you think she wanted to wear those things?
I would love to see women with masectomies, women who spend their time campaigning to remove mines, who raise children they didn’t give birth to.
those are the women that are beautiful in my book, and by using models who are only slightly off of the idealized norm, it seems to reinforce that it is what is on the outside that counts</p>