I looked at my Kindle copy. OK, I found the section. First, it talks about how Bates increased the “philanthropic culture” at the college, starting in the late 70s. Golden writes:
And,
The book was first published in 2006. No idea what the 2016 figures might be.
Bates is really hot right now. It didn’t catch my attention, because back in the day, when I was in high school, it was a fine, small liberal arts college–but not really “hot.” If the college followed this tactic, it worked for them. It also worked for Brown and Duke (which I did remember from reading the book.)