Reccomendation - what to put in it?

Hey guys, i’m an international transfer student. I working on my non-academic reccomendations. However, the one who’s supposed to write a reccomendation for me (a major newspaper’s news editor) has no clue what to put in it, since he has never done it before. He basically said - “just tell me what to put in it”.

So what do you gouys think - what should I tell him? What would look good?