<p>Boarding School is a business – with their main goal to enroll as many top students as possible. The way they reach this goal is to have as many people apply as possible – that way they can cherry-pick the ones they want. The letters, mailings, website, video, etc are all part of a professional marketing plan aimed to get your student to apply. It works – even in this economic turmoil, applications are up significantly.</p>
<p>For those who are looking at applying next year – keep this in mind. While you and your student may be flattered by the attention, hundreds (if not thousands) of other students get the same “personal attention”. It doesn’t mean you will get in or even waitlisted – it just means they want you to apply.</p>