Rice Early Decision or UTD full ride or A&M with scholarship

My child asked if she can ED to Rice. She earned perfect score on her PSAT test so probably will earn National Merit and get free ride from UTD. Major wise, she’d like to study Cognitive Science and plan to do graduate school. We’re from Houston.
I ran a COA calculator for Rice and we will be paying about $40k/year for Rice.
We’re a one income engineer family, not rich by any measure.
I have saved up some money for her. If I spend $40K/year on Rice, that means no money left for her for grad school and she will have to figure it the rest on her own.
Is Rice worth the extra $40k/year from our pocket for Cognitive Science? and Is Rice better at Cognitive Science than UTD?
What we’re especially love about Rice is the community, the network, the small class size and that every one we’ve met there seems to be down to earth, helpful people. It’s a great personality fit for my child and she will have a great experience there. Additionally, since Rice is in town, she can come home more often and not to worry about travel.
To throw another option in, Texas A&M is also a great school and closer to home. She will probably get scholarship there as well.

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