My daughter is currently a rising junior at Rice, and I agree 100% with what @NiceUnparticularMan said above. Here’s what I think appealed to the admissions folks in her case:
– She researched and found very specific things about Rice that intrigued her. For example, there is an art installation by sculptor Jaume Plensa on campus called Mirror, and it’s made of up of letters and symbols. One of her essays talked about discovering it while touring the campus, and why it was fascinating to her – she’s a linguistics major and loves all things languages. Another example is that Rice puts on a student-run show every four years called Hello Hamlet! that is a musical parody of Hamlet. The script is rewritten every time and updated to reflect current pop culture. It’s hilarious and ridiculous, and my daughter is a theatre kid, so she found old versions on YouTube and mentioned in an essay how much she wanted to be a part of this show. (Spoiler, she was cast in a big role this past spring and had the time of her life, lol.)
I want to stress, however, that it’s helpful to find things like this that are genuine for your child. My daughter wasn’t blowing smoke when she wrote about these things, nor did she try to be lofty or suck up and talk about why Rice was impressive. They already know how great their school is!
One application question asked whether she knew anyone associated with the school. I think they meant a relative or friend, but my daughter wrote that she was an avid fan of some Pokemon YouTuber who had gone to Rice. (This guy – https://www.youtube.com/watch?v=WUZj0xrzG5c)
I admit I facepalmed when I learned that she’d done that, but hey maybe they laughed, lol.
– Somewhere in the application, you must mention the residential college system and why it’s something you want. It’s such a uniquely Rice thing. My daughter is an introvert, and she’s really not fond of sororities and fraternities, so I think she addressed this somewhere.
– She got lucky with her interview, because the alum that was supposed to interview her had a last-minute conflict, so an admissions officer ended up doing it instead. Rice is known for its strong STEM programs, but my daughter was interested in linguistics, so she asked about whether non-STEM programs got a proportionate amount of resources, or whether it was all STEM all the time at Rice. She got the sense that the interviewer was impressed with that line of questioning.
Bottom line, the more interested your daughter is in Rice, the more it needs to come through in her supplemental essays. Mine had Emory, WashU and Northwestern in her top five, but I’m betting her interest didn’t come through nearly as well for WashU or Northwestern because she was waitlisted at both. (She had perfect grades and test scores and was qualified to go anywhere.) But she’d worked with an Emory professor on a year-long research paper as a high school junior, and she was accepted there. And she was deeply interested in Emory because we live in Atlanta.
I don’t know what the secret sauce is in admissions, but somehow they can just tell.
Oh, one last note, the application has something called the “Rice Box” – where the student is asked to upload a picture, any picture. No explanation or text. Most applicants tend to overthink this, but the admissions people just look at it to glean any small fun thing about the student’s personality. It doesn’t hurt your chances unless you upload something obviously offensive. (They get lots of pictures of…rice. And they do laugh about it, lol.)
My daughter considered a picture of herself taken while visiting an ancient theatre in Pompeii, which would have encompassed her love of Latin and theatre and singing, etc. But she decided, nah, that was too much. She ended up using a picture taken senior year of high school during homecoming, where they had a petting zoo on campus, and she is holding a turtle (she loves turtles) and has an earsplitting grin. It was also a 90s-themed day, so she’s wearing a Foo Fighters t-shirt and jean shorts with black tights and Docs, lol. I’m guessing someone in admissions chuckled at that.