"Risks of Admissions Marketing on Facebook": Inside Higher Ed (honorable CC mention!)

[Papa_Chicken]

<p>[Risks</a> of Admissions Marketing on Facebook :: Inside Higher Ed :: Higher Education’s Source for News, Views and Jobs](<a href=“http://www.insidehighered.com/views/2009/01/02/usher]Risks”>http://www.insidehighered.com/views/2009/01/02/usher)</p>

<p>intro

As admissions officers search for new ways to interact with Facebook and other social networking sites, the results have been slow in coming. Efforts to create popular user “apps” have found few takers. Admissions offices are finding that their stretched employees don’t have the time to monitor the myriad sites and pages – let alone respond to every negative remark that pops up on collegeconfidential.com.</p>

<p>And now, the “College ****<strong><em>” incident demonstrates the potential misuse of social networking in college admissions. As reported on this Web site, an online college guide called “College *</em></strong>***” created authentic-looking “Class of 2013” Facebook pages for over 200 colleges. Accepted applicants seeking to connect with potential classmates turned to those pages, and they (and some savvy admissions officers) noticed that these were designed not by admitted students, but by a higher education business interested in viral marketing.

</p>

[fromthesouth]

<p>Yeah our Tulane group got deleted. :(</p>

<p>Shame some people would abuse the trust of potential college applicants really.</p>