Rochester Institute of Technology Ad Blitz

Parents Forum
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Foe several months now, every other YouTube video I play starts with an ad for RIT. I thought it may be due to my participation here on CC that the algorithm selected me for this. But on a recent trip into Boston I noticed many billboards advertising RIT. Then today this article appeared in The Boston Globe. Sorry, there is a pay wall.
Why so many Rochester Institute of Technology ads in the MBTA?

This is a picture of a street billboard in Boston.
OUTFRONT | The Tigers are turning Boston orange with RIT’s newest campaign, spotlighting students enrolled in a wide range of majors. Check out the… | Instagram

The school is really trying to get the message out there. The ads appear to be targeting prospective undergraduates.

Has anyone else noticed this on You Tube or in their cities?

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They did it at Grand Central, too, in the fall, I believe.

I haven’t seen any on youtube or social media which is odd since I have a kid going to RIT in the fall :rofl:

I am not sure why this is an article? Subways and train stations often have lots of college/university ads. I was on metronorth recently and 3/4 ads were for grad schools (Quinnipiac, Fairfield, etc).

Anyway, I do think name awareness of RIT is low given its rankings. Not a marketer so not sure this is impactful, or not, but seems like article gives some supporting data it is?

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We are in California and we get a lot of ads for Grand Canyon University on You Tube. Haven’t seen any RIT ads

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I have definitely seen it…a lot. I keep seeing YouTube ads for it sometimes, and in Penn Station before to go up from the Moynihan Train Hall and the AmTrak area/or when you walk up to go on the subway. It’s EVERYWHERE! :open_mouth:

I think I saw this too!

Some other schools I’ve seen are Siena on the LIRR too. They had their posters everywhere.

Here’s an article from RIT themselves about the Grand Central advertisements: Tigers turn Big Apple orange | RIT

This too, along with Purdue Global.

ETA: I rode the LIRR yesterday. I saw Fordham, Stony Brook (though mentioned by their super cool sounding Mobile Stroke system but probably promotes the school anyway), and yeah…they’re common…it seems…at least, where I am.

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We get those on youtube, a LOT..but seriously never RIT, so odd! I wonder how they are targeting?

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I’ve never seen Purdue Global, but my S who watches a lot of stuff on You Tube says he sees a lot of Purdue Global ads.

You can turn off your location settings, which may be one way they are targeting. I think it can also be targeting based on what sort of content you may be viewing on You Tube.

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I guess this could make sense, since I watch college vlogs…a lot.

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