<p>Let’s go one by one
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<p>EASY ask them to give you comps of the most recent active and solds in your development. If you have a small development, you know which development is comparable to yours. Don’t get swayed by BS. At the end of the day the appraiser for the buyer will be the make or break. If they don’t stay true to your comps than you will be forced to drop the price. Appraisers RARELY ever appraise higher, they know what the sales price is and all the bank cares about is that the house is worth exactly that!</p>
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NO! Ask for the RELOCATION BROKER. This is the person who knows everyone in the office and any clients coming in. You will most likely not get them as the agent, but a good RELO will match your personality and needs to the right agent.
For example, in my office we have agents that are dual language (Asian, Spanish and Arabic). I would never expect my Broker to match me with someone who feels more comfortable with those languages. I specialize in A paper, military and over 55, thus the RELO would refer those clients to me. In your scenario you want a realtor with experience dealing with elderly.</p>
<p>For example, the elderly are typically more rigid and don’t like strangers in the home. You need a realtor to convey that because of the lockbox they know everyone coming in. The elderly usually need more hand holding, that means just popping in to check in with them. You probably want a young new agent who has time, not the top lister. Elderly clients will call the agent even after they have been told 100 times that the lockbox lets them know who and when an agent comes, but yet they will call and say so and so was there at this time, and even give the agents phone number. It takes a special agent to understand that they are not being a pain, but just trying to control their own life.</p>
<p>I would say that I don’t like ReMax because they “BUY” their desk. It is fee driven from the realtors standpoint. In other words they pay for their referrals, whereas, Century 21, Prudential or ERA are contracted and mgmt(brokers) dole out the referrals with the thought of the client/agent relationship.</p>
<p>ReMax is good because every agent pays for their desk they are sharks, but be aware that you might not mesh.</p>
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Here would be my DEMANDS
- BROKER OPEN HOUSE…you can choose 1 of 2 ways…COMING on the market soon or on the market.</p>
<p>The difference is COMING on allows you to correct anything that realtors deem negative, this may include price. If the property is great it will create a buzz and you will have a contract earlier. Seriously, it HAS to be great, picture perfect, priced right to do this.</p>
<p>ON means within the 1st week. In VA and NC Brokers open are done on Tuesday or Wednesday.</p>
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<li><p>Ask for examples of their brochures. Don’t expect them to show up that 1st meeting with a brochure because some are like me, we want to see the property first before we address marketing.</p></li>
<li><p>Check out their company’s website. Is it hard to find? Is it hard to navigate?</p></li>
<li><p>Make sure they use every internet tool…Trulia, militarybyowner.com.</p></li>
<li><p>DEMAND a virtual tour and that on realtor.com they pay for “showcase” it is a red banner down the side.</p></li>
<li><p>Check out real estate mags like Harmon Homes or Land and Homes. You see them in strip malls (they are free). If they don’t carry ads there then you are losing opportunities.</p></li>
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<p>The one issue when selling parent’s home is clutter and odor. I don’t mean to be mean, but here is the truth about homes owned by the elderly:
- There is a strong odor, and usually it is because as their sight goes, so does the cleanliness. They don’t see that the garbage cans’ bottom has not been cleaned out in eons. This creates a smell. They don’t see that urine around the toilet seat. They have not cleaned the grout in the kitchen or bath because they can’t see it anymore.<br>
Windows are the worst. Pay someone or do it yourself and clean them, you would be amazed how bright the house will be if you do it.</p>
<p>Go in with an honest eye. AGAIN 1 to 3 bleach will do the trick.</p>
<ol>
<li> Elderly usually have a crap load of crap. They will keep everything from their entire life. Collect the family and have a dinner, at the dinner start addressing the tennis racket in the closet that has been there since you were in college.</li>
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<p>Mothers day is coming about, if you think that in the next 3 mos you are going to sell their home, pay for Merry Maids to come and clean the house.</p>
<p>DO NOT DO A GARAGE SALE. It is just too hard on them, instead, divvy up the crap and let them believe you are going to take it. The next day go to Goodwill and donate the crap!</p>
<ol>
<li>If it is a fixer-upper than sell it as that, don’t go insane dumping money into the property. It is very difficult for elderly parents to deal with this, they feel as if they are losing control and angers them.</li>
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<p>Have the realtor state “HANDY MAN SPECIAL”. I typically do this and explain to the family that you can dump 10K into new appliances, paint, floors, landscaping, etc. or we can list it lower and place in the remarks HANDY MAN. Clients who want pristine homes will never go and there is a market for fixer uppers.</p>
<p>I am only licensed in VA so it doesn’t matter how far I would travel :)</p>
<p>OBTW the most important thing is to acknowledge to them the stress that this is. Remember this is the home where they had Thanksgiving dinner, the home that your baby had their first christmas. It is emotional not only from memories, but accepting a chapter is closing. You need to STRESS how great the next chapter will be.</p>
<p>Selling 55+ is very unique. You need your parents to feel like they are still a part of the decision. Century 21 has realtors with 55+ designations.</p>