<p>Yes, we are suppose to look out for our clients best interests, but we are also bond by ethics. We are not allowed to say to a client write a contract for X amt or take this contract over that one.</p>
<p>We can only present the contracts and highlight the good and the bad of each contract. It is up to the owner to decide which one.</p>
<p>Some sellers take a lower offer because of the terms within the contract, for example a higher % of cash down and an earlier closing date. They do so because they believe it is safer than taking the higher price due to appraisals. Some sellers take the lower price because the buyer is taking it truly “as is”, no inspection. Some sellers take the contract because of the settlement date. There are many reasons to why they take one over the other, and we as realtors must support their decision.</p>
<p>For buyers the same is true. 99% of them will ask how much should we offer? I always respond, look I am not paying your mtg, you know what you can afford to pay and that is your decision. I show them all of the comps of solds and how much off the price it went for to give them a ballpark. For example, they can see that the avg home sold for 95% of the asking price and go from there.</p>
<p>Buyers who truly love a home will always sweeten the deal to a point. Writing a letter takes 5 minutes and it is not the only factor in the equation. Most of the times they will also throw in things like choice of settlement company (saves the seller money most of the time since they are most likely closing on a new home and now get a reduce rate from their attorney). They throw in things like paying for the warranty or not asking for the fridge. However, it is to a point, and at a certain time they cry UNCLE.</p>
<p>As I have stated RE is not only financial, but emotional to both parties and a good agent will be able to calm the client from the stress that they are feeling. The 1st thing I tell ALL of my clients is trust me you will at one point or another call me screaming or crying. I understand. They of course say they won’t and inevitably 10 at night or 7 in the morning I get a call and have to get them back down to a rational point. They also inevitably call me and apologize for ranting on me. I tell them I told you so, and it is okay because I was waiting for it. The rants come about because their emotions got hold of them. Movers, inspections, appraisals, loans, work, etc make the sale of a home emotional.</p>
<p>I also tell my sellers, to always put themselves in the buyers shoes. In other words, I expect them to have an answer as soon as I finish presenting. They know the dime they need to walk away with, and it isn’t fair to say give me a couple of days. The buyers life is on hold with baited breath. In the VA market because it has a quick turnover time, the buyer even gets more anxious/fearful that while the seller is reviewing their contract a better offer may come in.</p>
<p>Honestly, it is rational to say the letter won’t convince me, but if all things are equal, price, terms and conditions the letter will sway you. Remember the buyer does not know if the terms of other offers are identical. The selling agent cannot disclose the terms of other offers, all they can say is that there are other offers, but none have been ratified and they can say if it is a CLEAN contract (in other words, gave everything the seller wanted with no conditions). The buying agent has to do everything possible to win the contract. Additionally, most buyers who are told it is a CLEAN contract won’t waste their time writing an offer. </p>
<p>People who do not sell or are not in RE, especially VA don’t realize how time consuming writing a contract is. To write a contract in VA it is over 35 pages of paperwork. It will take 2-3 hours to properly go through the contract. Trust me buyers that have sat through the process 1x and lost to someone else are willing to do anything the next time to win the next bid.</p>
<p>TIP of the day: A good realtor will never ask you to sign any paperwork for a commitment the 1st time you meet them. They will also be smart enough to give you all of the documents (blank forms) that you will be required to sign as bedtime reading material.</p>
<p>I always tell my clients to go home and read this, because once we go active paperwork will be flying and you will sign for the sake of just signing, and if you do than you need to understand what you are signing and what it actually means from a legal standpoint.</p>
<p>TIP 2 of the day: If you are in the top end of the market $$$ wise, Century 21 has a really great subdivision. It is called Fine Homes and Estates. These realtors are certified by C21 for selling homes that are designated to be the top 5% in their market. They get special signage, and the homes go into high end magazines for advertisement.</p>
<p>TIP 3 of the day: If you live in a unique area, i.e. equestrian development or lake/boating subdivision ask the listing to placed in appropriate magazines. People with horses know what they need for their horses down to the type of grass. They typically buy subscriptions to equestrian magazine. People with boats know the size of the slip they need.</p>
<p>TIP 4 of the day: Ask somebody you trust for a Realtor. Contact the Realtor and negotiate the commission. Easiest way is to say, “Look, John gave me your name and my buy/sell will be gravy that you never would have gotten without him, so I am only willing to pay X%”. The realtor will say they have to clear it with their broker, this is not a lie. However, if that realtor says the broker said no, then RUN! The reason why is the good realtor will always convince the broker by saying, “Look, if I don’t cut it, they will go somewhere else and we lost a sale, or money in the brokers pocket”. I have cut my % more times than I can remember, but I will tell you I walk in to my broker and say Sally is here because of John, we got John because of Mike. My broker understands that I am growing my business and if it means cutting by 0.5% or 1% it means they will refer me to someone else.</p>
<p>TIP 5 of the day: UNDERSTAND how little the agent actually walks out with. For example, list a home for 200K with a 3% commission for selling side. 6K gross, now place in the following:
Royalty fees (C21, ReMax, etc) 7% off the top down to 5500
Broker fees can range from 20-55%, let’s use 30%, down to 3700, a new agent might have a 50-50 split and that means they are at 2750.
Lockbox fee : 125 a month, so basically on a good day down to 3500
Ads: let’s say you only run 2 on a Sunday at 150 each, down to 3200
Brokers luncheon: 200 down to 3000
Open House: 200 down to 2800
Self employment taxes 30% comes off of the 3700, down to 1700.</p>
<p>In other words you might think they are making 6K, but in reality you are way off the mark.</p>
<p>If you are on the buying side realize that the gas to drive you around all day Saturday and Sunday comes out of their pocket. You’d be amazed how quickly the realtor goes through a tank of gas.</p>