For three months every year, Joe Greenberg is a traveling salesman. His best-selling product: higher education…</p>
<p>“The best part of the job is that I have such a great product to sell,” said Greenberg, who used to teach graduate classes at GW. He has been GW’s regional director for New England since the regional admissions program began in 1998. Today, there are six regional directors based around the country…</p>
<p>As states across the U.S. send more students to GW, California has shown the most rapid growth in undergraduate domestic student enrollment.</p>
<p>Taking the initiative…</p>
<p>The decision to create the regional offices was two-fold, said Undergraduate Admissions Director Kathryn Napper. “Not only were we interested in increasing applications,” Napper wrote in an e-mail, “but (we) wanted to better service applicants throughout the country.”</p>
<p>There are offices in Boston, Atlanta, Southern Virginia, Northern New Jersey, Los Angeles and Chicago.</p>
<p>Robert Chernak, senior vice president of Student and Academic Support Services, said the placement of the directors is strategic.</p>
<p>“We have placed regional directors in areas where interest in GW is already high, is growing or has the potential to grow,” Chernak wrote in an e-mail…</p>
<p>Napper said a greater emphasis on the South, specifically Texas, is the next focus for regional expansion.</p>
<p>Total coverage…</p>
<p>It takes time, he said, for any school to attain complete national presence…</p>
<p>Lloyd Thacker, executive director of the Education Conservancy, a nonprofit group that advocates fair college admissions, said that national prominence should not be every school’s first priority.</p>
<p>“The jury’s still out on the idea that nationalization has educational payoffs, especially when on the other side of the equation you weigh these costs,” Thacker said.</p>
<p>Colleges should beware spending too much money on recruitment at the expense of academics, Thacker added.</p>
<p>“I can tell you that there are a lot of regional institutions where a lot more education is going on than at national institutions,” Thacker said.</p>
<p>Greenberg, regional director for Boston, contends that GW has a lot to offer, including its education. He said Trachtenberg’s expansion of the University has been entirely beneficial…