sentence completion-"appeal"

[gle]

<p>This medical study shuns ------- in describing the drug’s dangers; the appeal is to rational evaluation rather than to fear. </p>

<p>1 sensationalism
2 obfuscation</p>

<p>What does “appeal” mean in this context??
Can someone elaborate</p>

[silverturtle]

<p>It rougly means plea.</p>