So much of recruitment is becoming automated as AI screens resumes. I think, unfortunately, that this might mean GPA and keywords for the role will be what gets a candidate through the first round.
If an interviewer has had any contact with sports and athletes they might consider being a college athlete a real asset. However, if you ask most non sporty people they have no idea about what an athlete in college really means and the qualities these students have which are transferable to the workplace. Internship/work experience counts more than anything else.