<p>“why would anyone else choose to value/pay for the same thing, which others are getting for free or in this case as a benefit like health insurance?”</p>
<p>For the same reason people value health insurance, which others get for free or as a benefit. Somebody is paying, even if it’s not the recipient of the benefit. I don’t know what Starbucks will be paying ASU to offer this as a benefit, but it’s not going to devalue an ASU education, and I’m sure lots of Starbucks baristas will be glad to take Starbucks up on their offer. Lots of employers offer some form of tuition benefits. It helps people afford college. </p>