<p>Student Loan Company Implies That If I Dont Friend Them On Facebook, I Will Default</p>
<p>“A recent e-mail they sent to their customers bothered a few readers, though, because it seemed to imply that if they didnt follow the company on Twitter, they will default on their student loans.” …</p>
<p>[Student</a> Loan Company Implies That If I Don?t Friend Them On Facebook, I Will Default ? Consumerist](<a href=“http://consumerist.com/2013/05/08/student-loan-company-implies-that-if-i-dont-friend-them-on-facebook-i-will-default/]Student”>Student Loan Company Implies That If I Don’t Friend Them On Facebook, I Will Default – Consumerist)</p>
<p>I can see how some would interpret it that way, but I don’t. They are encouraging customers to do those things in the belief that it will increase the odds that they won’t default. It’s faulty use of statistics, putting the cart before the horse. The customers who default are most often those who don’t do those things, but that doesn’t mean that getting them to do them will make them any less likely to default, though it could help with some customers if it means they’re more engaged.</p>
<p>I just did my loan exit counseling. I saw the stuff about friending on facebook and following on twitter and thought how silly and just ignored it. But I’m quite a bit older than the average new grad (and their parents ;)). I imagine it is a way of trying to use social media to connect with the young grads and jog their memories a bit about their loans. Made me think of the rather annoying commercial with the social media intern.</p>