<p>"Cocaine comes in red cans, with the name spelled out in what are meant to resemble lines of white powder.</p>
<p>According to the label, each 8.4-fluid ounce can contains 280 milligrams of caffeine _ more jolt than a cup of coffee, a can of Coca-Cola or the leading energy drink, Red Bull _ but no cocaine.</p>
<p>The drink is made by Redux Beverages of Las Vegas, which markets it as “The legal alternative.”</p>
<p>Hannah Kirby, the company’s managing partner, said 7-Eleven stores didn’t account for many sales of the drink. It hit shelves in New York and California in August and is now available in more than a half-dozen states, mostly in mom-and-pop convenience and liquor stores.</p>
<p>This isn’t the first time Cocaine has been yanked. Some stores in the New York area pulled the drink after local politicians complained. It’s all part of the company’s plan to stand out in the fast-growing energy drink market.</p>
<p>“We knew the name was going to be provocative,” said Kirby, whose husband, James, created the drink.</p>
<p>Kirby said the company wasn’t glorifying an illegal drug in the eyes of its young consumers. “Kids understand the difference between a controlled substance and an energy drink,” she said.</p>
<p>Chabris, the 7-Eleven spokeswoman, said the Dallas-based chain is recommending that franchisees not stock the drink."</p>
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