“Fitness centers step up their game to meet the needs of seniors”</p>
<p>A borderline diabetic with arthritic knees, 68-year-old Jack Culp joined SilverSneakers in 2006. Today Culp is 60 pounds lighter, has less pain in his knees and exercises five times a week.</p>
<p>“Being with a group my own age has helped me tremendously and I look forward to coming every day,” the Fort Lauderdale resident said.</p>
<p>Many seniors across the country, like Culp, have heeded their doctor’s advice by heading to the gym in an effort to lead healthier lives. And gyms throughout the country are aiming to serve this older clientele.</p>
<p>The Fitness Company and Powerhouse Gym in South Florida have paired up with SilverSneakers, a fitness program started in 1992 offered through health insurers to people with Medicare. And Nifty After Fifty is one of many fitness centers popping up throughout the country that cater to seniors.</p>
<p>**For Ginny Hiner, a diabetic and lung cancer survivor, the SilverSneakers program at The Fitness Company at 110 SE Sixth St. in Fort Lauderdale has been a blessing.</p>
<p>“It’s really, really worked and I don’t know what I would do without it, as I’m doing things I couldn’t do before,” said Hiner, a Fort Lauderdale resident.</p>
<p>Hiner, 72, has seen improvement in leg coordination since starting the class more than a year ago.**</p>
<p>As more of America’s Baby Boomers start entering their 60s, more start-up gyms are homing in on the maturing market.</p>
<p>“As we get older, we’re sort of intimidated about going into a 25,000-square-foot gym with rock music and people in tight leotards and muscle bulging from every aspect of their tank shirts,” said 74-year-old Sheldon Zinberg, who founded Nifty After Fifty in 2006.</p>
<p>Nifty After Fifty plays softer music than the typical gym, and uses smooth, air pressure-driven equipment for strength training as opposed to your typical metal weights.</p>
<p>A senior-focused gym requires senior-focused equipment and a senior-focused staff. Many of them are hiring only fitness coaches with bachelor’s or master’s degrees in subjects like kinesiology and gerokinesiology.</p>
<p>Nifty After Fifty has four locations in California with a fifth on the way. Eight more in California are planned as the company awaits government approval to franchise nationally. Membership is about 2,000 and growing every day, Zinberg said.</p>
<p>“We have every intention of coming to Florida and are looking at Tampa, Orlando, Boynton Beach and Boca Raton,” Zinberg said.</p>
<p>The business potential is huge, and expanding. Club 50, a Nevada fitness chain for the over-40 crowd that has mushroomed to more than 40 franchises since it began in 2003, points out that seniors control more than 70 percent of the country’s disposable income.</p>
<p>And the oldest of the Baby Boomers, born between 1946 and 1964, started turning 60 last year. In less than 25 years, there will be more than 71 million people 65 or over, twice as many as there were in 2000, according to the National Association of Area Agencies on Aging.</p>
<p>The U.S. health club industry pulls in about $16 billion in annual revenue, according to data from the International Health, Racquet & Sportsclub Association. Over the past 20 years, the number of people with club memberships has more than doubled and the number of clubs has nearly tripled, IHRSA’s data show.</p>
<p>It’s not only the growing number of retirees and their spending power – it’s also their schedule. In the late morning and early afternoon, when most gyms are almost empty, those that are popular among the gray-haired set are bustling.</p>
<p>That’s not to say that other clubs aren’t drawing in the older set. One-third of IHRSA’s more than 4,000 clubs have senior programming, the association said, and between 2000 and 2005 the number of members over age 55 climbed from 7.3 million to 7.9 million.</p>
<p>Larger chains, such as Bally Total Fitness and Gold’s Gym, in recent years have been trying to sign up more Baby Boomers through campaigns using older people in their advertising. Kathy Valentine, 31, is the SilverSneakers supervisor at Powerhouse Gym in Royal Palm Beach. SilverSneakers works to help members – many of whom have had knee replacement or shoulder surgeries – increase their flexibility, posture and breathing skills. On average, class size ranges from 10 to 15 members with an average age of 65.</p>
<p>“It’s just a really good class and it’s the most rewarding one that I teach,” said Valentine.</p>
<p>An older client’s goals are a bit different from those of your typical gym hound. Sure, many want to lose weight, but they are particularly focused on improving their posture, lowering their cholesterol, increasing bone density against osteoporosis, alleviating joint pain and avoiding falls.