<p>This is great news for the SVA Community from a press release on their website:</p>
<p>"NEW YORK, NY, February 26, 2008 - School of Visual Arts (SVA) has signed a 26-year lease for a 20,000 square-foot theater at 333 West 23rd Street, formerly known as the Chelsea West Cinemas. With separate auditoriums of 350 and 550 seats, the building is to be the site of lectures, film screenings and other public events as well as class meetings. Celebrated designer and SVA Acting Chairman Milton Glaser, who created the graphic and decorative programs for the restaurants in the World Trade Center and the graphic program of the Rainbow Room at Rockefeller Center, will design both the interior and exterior. Film historian and longtime faculty member Gene Stavis has been appointed director. Stavis is the former American representative of Henri Langlois, the Oscar-winning creator of the Cin</p>
<p>Does anyone know who does subway advertisement for SVA?
All the money and resources they seems to have why ad campaign one after another is sort of, er, bad? Im not the only one with this opinion. I have been riding subway 17years and asking whoever can give me their feedback and they are really amazingly bad. Most recent one is wrapping paper crumbled up in the background which is the same striped orange that happened to be the shade of exact match to Rubin Museums poster that pasted right next to it: new Himalayan art museum and their poster is not half bad.
Should not judge the book by its cover, art school by poster yet everyday at work while I wait for my lunch to be nuked, I glance out the window and there is SVAs gigantic banner of dripping rose. Would be nice to see something else for change.</p>
<p>This is great news!! Bears and dogs, I have never seen SVA’s ads but I think that as an art school they should take extra measures to have great designs, so that is a shame. I wonder why that is too.</p>
<p>//Does anyone know who does subway advertisement for SVA?//</p>
<p>Yes…I know. Not because I have anything to do with them, but because I know how to use Google. </p>
<p>[School</a> of Visual Arts > Merchandise > Posters](<a href=“http://www.schoolofvisualarts.edu/merch/index.jsp?sid0=74&page_id=291]School”>http://www.schoolofvisualarts.edu/merch/index.jsp?sid0=74&page_id=291)</p>
<p>SVA sells the posters. I recognize many of the names since they are historically and culturally relevant; Glaser, Scher, Sagmeister, Victore, etc.</p>
<p>//All the money and resources they seems to have why ad campaign one after another is sort of, er, bad? I’m not the only one with this opinion. I have been riding subway 17years and asking whoever can give me their feedback and they are really amazingly bad. Most recent one is wrapping paper crumbled up in the background which is the same striped orange that happened to be the shade of exact match to Rubin Museum’s poster that pasted right next to it: new Himalayan art museum and their poster is not half bad.//</p>
<p>The one to which you refer was done by Milton Glaser. Glaser is an iconic figure in graphic design. Every design student studies his work.</p>
<p>Rather than evaluate the poster on whether you like it or not, consider evaluating it on the basis of what it says. Its value is in its meaning. Graphic Design is a visual language. It is meant to be read. Not just the words, but all of the design elements and artifacts.</p>
<p>//Should not judge the book by its cover, art school by poster yet everyday at work while I wait for my lunch to be nuked, I glance out the window and there is SVA’s gigantic banner of dripping rose. Would be nice to see something else for change//</p>
<p>That’s what you see, but what does it say?</p>
<p>//This is great news!! Bears and dogs, I have never seen SVA’s ads but I think that as an art school they should take extra measures to have great designs, so that is a shame. I wonder why that is too.//</p>
<p>But they do take great care!</p>
<p>Hi, Rainingagain
What I meant was SUBWAY posters and ad campaign, not sold by piece ($35 bucks!!) and to be framed and put in minimalist loft wall nicely.
Ok, they might not have choice of which poster their stuff would be hanged touching edges right next to it, it happened the other poster was more vivid and clear what is it for and easy readable with one glance while SVAs The Secret of Art wording is almost the same color as stripes on the background and glare from tacky subway lighting made it invisible from regular commuters eye if they ever care to look at it at all, it seemed like weird extended border of Rubin museums poster.
I have tiny background in art but most people the school wants to reach are non- art people, right? Why else sometimes theyd put series of add on entire side of train interior? My, how much does it cost to do that? What I am talking about is how that appeal to REGULAR folks who would be riding train day after day not even aware of whats on the wall unless it is screaming, Here! Best art school! SVA!
There are stuff scream so loud you cant ignore it even you wanted to. Sometimes some of them are design-wise really nice and can be recognized and accepted by mass. i pod or Milk mustache, maybe? You tell me. That sort of thing is what I would expect from SVA, I guess.
Thank you for input though, now everyone can see the poster if not in NY subway environment. Sad to say I have no idea who those artist/ designers are and what that supposed to mean
some of them I assumed got be students work that won competition or something, like Art is
series. Sorry.
I always enjoyed your duel with Taxguy. He seems taking time off for tax season.
Keep up the good work!!</p>
<p>I should note that I have not actually SEEN the ads, so what I meant is that if they are in fact poor designs, it is a shame. The ones I have seen, I think are great. I got a free Victore poster when I visited and it is now hanging on a wall in my room :)</p>
<p>While I was away for public school Jewish holiday a.k.a Christian college visit time, the banner of dripping rose is finally replaced by…
Sideway wording PROOF with first o with some squiggle in it I cannot decode from 5 blocks and 10 stories away.
RainingAgain, if you are there, help me
I cannot only see but can never able to tell what it says from here.
At least the old rose’s SVA wording that is digitally aligned but not well placed for naked eye view from afar; V was sparse compare to S and not only that, rose petal’s dark shadow is connected to the bottom tip of the V that caused some out of town guest at my job to ask
“Er, what SYA stands for, you know?”
is GONE!!!
Yet, when I took class there before, our instructor said on first day of few students who were late
“ Well, people tend to go to the Eastside assuming that’s the place without checking schedule.”
Meaning, rose with SYA served its purpose well. Now, what’s gonna happen with PR?OF.</p>
<p>welcome back RainingAgain!</p>
<p>//Sideway wording PROOF with first o with some squiggle in it I cannot decode from 5 blocks and 10 stories away.//</p>
<p>You used the perfect description…a visual messages are "encoded with meaning. They do not reveal themselves literally, thus they must be decoded (broken down and reassembled) - which is exactly the process you were working through. </p>
<p>Contemporary creative types, i.e., professors bored with mundane and obvious systems of codification, love to push students to the limits/boundaries of visual communications. Sometimes the results are surprising, refreshing, and clever. Sometimes they are too obscure to be understood.</p>
<ol>
<li>I had to go to library near by and at last be able to see the new banner up close.
The squiggle in the ‘O’ is their trademark flower (got be rose?) plus some colorful yet too delicate -what’s all that flying around?- Symbols are scattered around the ‘O’
There were stack of gorgeous brochure on SVA table at NPD titled ‘PROOF’ No, I couldn’t even go near SVA enough to grab one of the books nor had time to wait two hours to be seen by their reps, so I am just guessing this is their new ‘it’ word?</li>
<li>I was going to confront SCAD people for giving you hard time for all these years of your service and defending their course forever but alas! SCAD is not invited to this party, ever. So this is what taxguy was ranting about year after year. </li>
<li>My job shares floor with this communication design studio.
One day they had huge print out of RISD museum logo pasted on the wall of hallway we share. Their designers were stepping back and looking and debating this and that.
I found it funny that even the mighty RISD had to outsource something like this. </li>
<li>The guy who asked me “ what is SYA? “ also said of apple’s ‘think different’ banner
“ I know the frog but who is that man?”
Design is like alchemy. I now understand why I couldn’t do it for living after majoring in art school but sew stuffed bears instead</li>
</ol>
<p>// 2. I was going to confront SCAD people for giving you hard time for all these years of your service and defending their course forever but alas! //</p>
<p>Nah. No need to do that. I moved on to better things.</p>
<p>Just in case you would like to know, The “PROOF” had rather short life.
One day, there only left plain brick wall, not even a new replacement.
I must say I miss those awful banners.
Now I have to look at this world’s narrowest unused rooftop swimming pool or kiddy plastic slide with matching picnic table (magenta, mustard yellow, deep red, indigo and hunter green colored parts put together in worst possible composition
obviously not every hyper NYC parents follow Cookie or TOkids) instead while nuking my lunch.
Ok, I quit.</p>
<p>Yes, there is a new banner, just that it stuck on much lower wall of SVA building so you can not see it unless go really close.
It is yellow-framed photo of Baghdad youth face hidden behind blocked area telling her story. There is small SVA trademark flower in red on upper facing left corner and some organizations info on the bottom.
First at glance, I assumed it is something to do with national geographic cause of tell tale yellow border. Then puzzled seeing small but distinguished SVA marking, but text has nothing to do with SVA unless under subtext, they helped her to continue studying at SVA or made this ad for free or something.
What I see is bad knock off of well known design but looks like she is some criminal instead of say, the Afghan girl with amazing eyes ???
Why do they make something to just confuse regular folks? What is it really trying to say? I can never tell.
Any idea?</p>