<p>Exactly. TCU’s acceptance rate last year was 59% and SMU’s was 53%. Tulane and University of Miami both had a 44% acceptance rate. Remember, it is a marketing and a numbers game. The more schools advertise, the more kids apply. The more kids apply the lower the acceptance rate so the school looks “more selective.” SMU and TCU have done an awesome advertising and PR job this year. Additionally the Rose Bowl was one monster advertisement for TCU. My bet is that TCU will have a lot more applicants this year making Fall 2011 the most selective year in their history.</p>