<p>Successful companies are (generally) those which provide a product or service at a high quality/price ratio – IE, those that provide maximum value.</p>
<p>Process:</p>
<ul>
<li>Pick an area of operations </li>
<li>Pick a target market</li>
<li>Analyze the market – SWOT analysis, barriers to entry, etc.</li>
<li>Come up with a business plan and pro forma financials (pro-formas are basically BS, since you cannot tell the future… but do your best to support your figures)</li>
<li>Secure funding, whether you’re going to bootstrap it (that is, fund it yourself), try to get a bank loan/investment banking funding, or secure angel funding</li>
<li>Make your product irresistible to your target market through product quality, price, availability, convenience of access to the customer, and promotion/advertising (the five Ps: Product, price, promotion, place, person)</li>
<li>Hire people whom you esteem as associates, those who can do the work with you. Make them comfortable through a positive work place, strong benefits and pay, etc. (HR stuff)</li>
<li>Instill and manage Continuous Quality Management (CQM) – this means you are constantly measuring your company to identify areas in which you can improve, and implementing improvements.</li>
<li>If it’s a public company, you’d better reward your investors; if they sell their shares, you’re in trouble. If you are able to keep your company relatively successful, they <em>should</em> stick with you, providing your funding for product advancements through R&D, consumer research, etc. </li>
</ul>
<p>So if you think you can handle these things while being a student – or if you can afford to hire others to handle these things for you – go for it.</p>
<p>It starts with an idea, requires a great deal of passion, real work and risk and innovation (and the ability to produce and reproduce that innovation) – it can bury you or make you a millionaire/billionaire. And produce any outcome in-between.</p>
<p>Having worked in corporate America for a decade, I can tell you that it can really suck, at times, to work for someone else. You are taking on big-time risk in starting a company… but it <em>can</em> turn out peaches. Ultimately, it’s up to you if you are willing to take on the risk… and if you can receive the requisite funding, assuming you cannot finance the venture yourself.</p>