“… A new approach — a text-messaging campaign directed at potentially vulnerable students during the summer, customized to remind them of the deadlines set by their intended college and directing them to counseling help — can reduce summer melt at a fraction of the cost. In his book “The 160-Character Solution,” Benjamin Castleman, an education professor at the University of Virginia, details this light-touch strategy.” …
http://www.nytimes.com/2017/01/06/opinion/sunday/text-your-way-to-college.html