<p>Part of the public relations fiasco was because Dragas and her co-conspirators didn’t trust UVa’s excellent communications staff (who were understandably loyal to Pres. Sullivan). Instead, Dragas went through 3 different public relations firms in one month. Fortunately, a billionaire boardmember paid for the huge cost, instead of it coming from the U. One snarky person said - I hope they asked for itemized receipts.</p>