<p>A long-ish article about the conference (hosted by USC, Jan 26-30, 2011) can be found here: [Admissions</a> Officials Do Some Soul-Searching - Head Count - The Chronicle of Higher Education](<a href=“http://chronicle.com/blogs/headcount/admissions-officials-do-some-soul-searching/27814]Admissions”>http://chronicle.com/blogs/headcount/admissions-officials-do-some-soul-searching/27814)</p>
<p>Some of their recommendations:
Change measures of quality from application counts and admission rates to measures of what students know and can do
Invest recruitment monies at underserved schools rather than top-flight high schools where resources are plentiful
Adopt common calendars and deadlines to help students more easily navigate the admissions process
Do not market to students who have no chance of being accepted
Develop recruitment and admission collaboratives to improve information about going to college and about college selection
Design recruitment messages on educational mission rather than on exclusivity and scarcity.</p>
<p>Musings about the Conference in a new admissions blog by attendee W. Kent Barnds of Augusta College, here: [The</a> Case to Change College AdmissionsReflections on Day 1 | Bowtieadmission’s Blog](<a href=“http://bowtieadmission.■■■■■■■■■■■■■/2011/01/28/the-case-to-change-college-admissions-reflections-on-day-1/]The”>The Case to Change College Admissions–Reflections on Day 1 « @bowtieadmission)</p>