The first crack in the US college cartel

"When it comes to the cost of college, we may have reached the tipping point.

According to a recent report in The New York Times, several colleges contacted applicants they hadn’t heard from after the official May 1 deadline to accept an admissions offer to see if they wouldn’t like to reconsider. Private schools, including Hampshire College in Massachusetts and Ursinus College in Pennsylvania, sent e-mails and texts to students after the point at which they were supposed to have put down a deposit.

According to the Times, “The messages all hinted at a particular question: Might a larger discount prompt you to come here after all?”

Colleges have been in the habit of negotiating for some time. They have acted a little bit like airlines where everyone seems to pay a slightly different price for the same product. Airlines don’t ask for your tax returns before determining what you’ll pay, but the system for determining who pays what is similarly oblique." …

http://nypost.com/2017/06/01/the-first-crack-in-the-us-college-cartel/

It just reflects the divergence of fortune among colleges like those in society at large. The top colleges have no shortage of takers who line up to pay full tuition or more (rich parents making a donation, etc). The pricing power of middle and lower tier private colleges are indeed eroding.