"If you are thinking of transferring to a 4-year university, then writing the college application essay may be an inevitable hurdle that you have to cross. Although not all the schools will ask you for supplemental essays, students are required to write the general statement nonetheless, especially if you will use the Common Application. What is a must for a strong application essay?
A Hint of Uniqueness
According to the Associate Director of Admission at MIT in an online article, the admissions office annually reviews a plethora of applications and has already got used to seeing “unique” essays. In other words, their major criterion does not solely rely on the uniqueness of applications but rather on the content itself, specifically how well you describe who you truly are." …
https://cccnews.info/2017/06/23/transferring-how-to-write-the-application-essay/