The Ivy Leagues do not have undergraduate business schools. They see that kind of specialization as something to be reserved for graduate study. For the most part, the Little Ivies are straightforward liberal arts colleges as well. No business schools. Yet, graduates of both the Ivies and Little Ivies pursue business careers and are recruited by prestigious firms.
Brandeis is in that same Ivy League tradition, with a 78 year history, Brandeis only established a business major within the past 15 years and even then as a partnership between its graduate Business School and its undergraduate College if Arts & Sciences. We’ve seen the same thing at Rice, which has long followed an Ivy League model and only began to offer an undergraduate business major 4 years ago. In their case, it was also an extension of their long established graduate business school down into the undergraduate college.
Most undergrad business schools offer a BBA in Business. The BS is less common but it has been the degree of choice which Rice confers on its business majors - a BS in Business. Brandeis, on the other hand, has opted for the BA. REALLY IT’s just institutional preference.
The demand for Ivy League and Little Ivy graduates even though they don’t have formal business training emanates from the respect which these institutions and their graduates command. I see Brandeis and Rice as being similarly highly respected institutions. I believe that it is the institutional reputation which confers value on these degrees rather than whether they are called BA, BS, or BBA.