That’s billion.
Not a bad ROI for UFC president Dana White and his two co-founding investors who purchased UFC in 2000 for $2M.
Sports is big business.
Boxing is on the down trend and, for reasons I fail to comprehend, WWE makes big money also. MMA fighting seems to be the brutal and popular mutation to the sweet science. At least MMA is real whereas wrestling is … silly.
I would ignore all of these “sports” but my kids love this stuff despite my best efforts.