Given OP isn’t sure what the students ultimate career goals are I would place a premium on optionality. In practical teams this means the highest prestige school that is affordable. This will allow the student to draw upon the schools alumni network and reputation regardless of what they opt to do professionally.
The devil of course is in the details. The student needs to feel a sense of cultural “fit” but if affordable and seeking career flexibility, name brand will open the greatest variety of eventual options and geographies.