“… The University of Idaho is offering a for-credit “Pop Culture Games” course, in which Pokemon Go will be a focus.” …
So it’s basically another course that uses an aspect of pop culture to teach students something deeper about the world in which they live.
http://www.villagevoice.com/news/intro-to-diddy-are-courses-that-focus-on-pop-culture-enriching-for-students-or-colleges-6442519
Sorry, too busy wasting time on the internet https://www.english.upenn.edu/courses/undergraduate/2015/spring/engl111.301