<p>if you want to work in SoCal, then USC is almost a no-brainer, since their alums are very loyal. If you want the quintessential college experience in a college town, UVa would be the choice.</p>
<p>wrt your questions: Recruiting will be more regional for both. Social environments are both great, one a college town, one urban. Both provide plenty of fun opportunties, both have large greek presence. B’ball is much bigger in the ACC; 'SC is more of a football school. </p>
<p>btw: VC, UVa has plenty of rich kids too. Indeed, USC has more Pell Grantees (on a % basis) than does UVa – it used to be twice as many.</p>