<p>Northface is definitely not your only option. But people buy it because it works. It is a tad bit more expensive, but Patagonia is the same way. Have you ever seen Man vs Wild? Bear wears Northface when he goes to colder regions lol. So, if it can stand the dead winter of Sweden, it’ll work here.</p>
<p>You also have other options. I had a beautiful Calvin Klein down jacket, but unfortunately, my mother and I are the same size. So when I came to get it during Fall Break, it had mysteriously disappeared. >.> People buy Northface because it works, and they aren’t really aware of other brands. Mountain Hardwear is starting to show up a little more (when I say little, I mean like 1 person for every 100). Patagonia and Marmot are also great brands with great products. Similar stuff to Northface, but a different label. Similar pricing.</p>
<p>I bought a Northface because: A) I got it on sale for a ridiculous price. 
and B) It was the jacket I wanted, and served triple duty since I could use the shell and lining together for a winter jacket, the lining for a light jacket, and the shell for a rain jacket (I already had a rain jacket, but it’s nice to have options). If I had found a Patagonia for the same price, and similar design, I would have bought it. Buy for functionality, price, and the fit on you. Don’t buy just because everyone else is wearing it.</p>