I think every info session talked about taking a “holistic” look at the “whole student” when it comes to admissions.
Other buzz words I heard repeatedly:
Undergraduate Research
Accessibility of Professors (but not at all schools!)
Collaboration
The library gets quieter as you go up/ The top floor of the library is silent.
“If we don’t have a club you’re interested in, you can create it”
And “Grants for summer projects/research.” Which, as a parent who is concerned that my child be able to get a job after graduation, I took as code for, “our students aren’t able to get paid internships or summer jobs”