What data would you use to calculate the "snob" factor?

"Re: Colorado College, there are kids with money, yes, but there are plenty of laid back, unpretentious types, moneyed or not. Aside from the cost of skiing, its not a student body that tends to flaunt wealth. "

No argument. Which actually continues to make the point - having wealth is not necessarily the same thing as showing or flaunting wealth.