If you went to a school that an employer probably has not heard of, like the University of La Verne, do they look up the college or do they drop you as a potential employee because you went to some random school?
If you excel academically and take advantage of all of the opportunities that your university has to offer, I don’t see why you wouldn’t be given a chance. However, this advice does not apply to certain industries were academic pedigree is very important.
You’d probably include a small blurb (USNWR National University, Private Church of Bethren/Quakers&Memonites, Los Angeles area) if you worried about it, but essentially you’d have to stand out on your own, like most college students, through the classes you took and the grades you got, but most importantly your internships, jobs, club leadernship, and research achieved.
Jobs do NOT depend on your college’s name, but on what YOU did with the opportunities offered to you. In addition, it’s worth noting that it’s not necessary to major in business to work in a business, so major in whatever you feel you’ll be best at, but keep in mind that having a grasp of statistics helps a lot. 
(And if you worry, take a couple business classes as electives or a minor, to list them on your resume).
Reaching out to alumni might also help.
I’m assuming you’re not trying to get into Investment Banking here.
A lot of companies will not hire graduates from Colleges they have never heard about, For-Profit colleges and colleges where their graduates have a track record of poor performance, based on past hiring of their graduates. Most employers are flooded with resumes from College graduates from reputable and well known colleges, so they will weed out those candidates from schools they know nothing about. There is no shortage of college graduates from well known schools; why would an employer risk hiring someone from an “unknown” school? The other issue is, whether the College/University has the proper accreditation from a reputable accreditation body. I have had an HR Manager tell me that they toss all resumes in the garbage from candidates that obtain their (only) degree from the University of Phoenix and a whole slew of For-Profit Institutions. That is just the reality.
University of La Verne is neither online-only nor For Profit. It’s a bethren (think strict quakers) school near LA.
It’s not the best college, but it’s decent, it’s accredited, and its graduation rate is much better than most CSUs with similar intake (roughly 35% vs. 8-15% at CSUs with similar entrance stats).
I agree that for-profit programs and online-only college graduates are considered as “high school diploma only” students by HR services.
If the university’s accredited, HR managers DO NOT throw out a resume just because they haven’t heard of a school - MANY HR people haven’t heard of most schools in the country and have the awareness that they can’t know all good schools; they would be fired from their jobs for assuming their lack of knowledge about the thousands of US schools was a sufficient criterion to toss out a resume.
A student who interned for 2 summers at a good LA-based company and has statistics and CS know-how in addition to 4.0 in a major will get, at least, a look, rather than “U LaVerne? Good bye”. A student with a 2.9 from LaVerne and no job experience beside fast food, however, will be in a dire predicament, as s/he would be with the same resume from CSU Northridge or CSU Monterey Bay.
My firm just makes sure the school is accredited. As a hiring manager I’m much more concerned with what you learned to see if your skills match my needs. Not hearing of your school before is irrelevant (but may make a nice discussion topic during an interview).
Most employers will only care that you have a degree from an accredited university. Most know that they are not familiar with every one of the 3.000 plus universities in the county. Regional unis like La Verne may have more local So Cal employers familiar. They also have an Adult Ed program where many working adults use for degree completion. It is very easy to look up any college and make sure that what is on the resume is on the up and up and is properly…