What is a Major in Digital Media Production Worth?

I’ll be attending Ball State University in Indiana next school year. I’ll be pursuing a major in Telecommunications: Digital Production - Video and a minor in Marketing. However, both my Mom and I are concerned that a degree in Digital Media Production will appear to be too similar to a degree from a film school. That may weaken the value of my studies. What is a major in Digital Media Production worth and should I major in it if I really enjoy the subject?

Link: http://cms.bsu.edu/academics/undergraduatestudy/catalog/current-year/collegesdeptprog/ccim/telecommunications