If you are going to get a Citizen or Seiko look at their classic dive style watches. Kind of timeless look. Not very feminine though. Good gift for a guy.
I do like Casio ghocks for a durability perspective.
For a real watch, I think Omega makes a fine product with decent service/warranty. My wife likes hers, they make some nice feminine sporty watches and some classy styles too, I’ve had a SeaMaster for 25 years, still runs perfect.
I have a Bulova as my nice watch and a few others (Anne Klein) that were pretty and quite reasonable from TJMaxx.
iphone 6 its 2016 folks 
When I’m somewhere and want to know the time, it’s annoying to dig in my purse. I don’t carry my phone in my hand 24/7 like younger people. Plus, watches are fashion pieces.
And in 2016, it’s still easier to flick my wrist a few degrees than dig in my purse or hunt down my phone to find the time. Even D1 and D2 (26 and 22) like to wear a wristwatch.
I love Movado watches. My second one just died in August, after at least 15 years, which is pretty good. I’ve worn Movado for over 30 years so was ready for a change.
I went to every jewelry store at Mall of America and ended up buying an Australian brand, called Michael Hill.
I wear my watch everyday. I’m the odd one out as I prefer a leather band. My present watch is a Tommy Bahama purchased about 5 years ago from Costco. I’ve replaced the band and battery but otherwise the watch works great.
My H hates to wear a watch. My FIL loves a good “chronometer” and I think I can buy a lot of Fossil or Tommy Behama watches for what he paid for one of his watches.
@conmama, I found the Macys Movado watch that you linked in what may be your price point, based on what you spent on your last Movado. I’ve purchased from this site before and it is trustworthy (in case you’re not familiar with it).
I wear my movado 2-3 times a week. I’ve had it 15+ years. Actually, I thought I lost it after about 2 years and bought the exact same one and then, of course, found the first one. So, I have two identical ones so I’m guessing I’m never buying a new watch! It’s very modern, two-toned link strap with a black face. Still makes me happy every time I wear it.
Garmin Forerunner 235. Built in HR monitor, GPS, step counter, cadence, pace, miles and even time.
I have always loved watches and have several very high end ones. That said, I have taken to just wearing my FitBit Alta as a watch. I was wearing both (on the same arm), but that got to be stupid and cumbersome. I miss my watches, but I can’t part with the FitBit and I like them on the left arm.
I would not buy a watch in that price range from Macy’s. I think you will get better service and attention from a jeweler. Also, the lines for the department stores are often lesser quality/models.
Macy’s has a pop up sale from 7 till 11 tonight, 50 % off select style watches, 75% off jewelry. Code FLASH
I pretty much just wear my Fitbit Alta with the black band. I have a Seiko that I wear less often.
@collage1 …thanks! It’s good to know you have used that site!
I am planning to get an Apple watch 2 one of these days. I got a Skagen for my D. I also have a fossil watch and an Anne Klein.
I’ve had the same Raymond Weil for about 15 years. Just bought a $185 Bulova on Overstock dot com. They have a very wide selection!
I have an Omega watch that I’ve had almost 21 years and I love it. I also have a timex I wear when I go hiking or to the gym.
My “dressy” is a Baume & Mercier. It was an engagement present. I have a Movado. I have my eye on a Piaget watch. OMG…gorgeous
Pebble Time smartwatch. Works with Apple or Android. Time (and a second zone so I can know the time where DS is), weather, upcoming appointments, buzzes for phone calls, controls my music, shows incoming texts (with a mic to respond by voice), counts my steps. Many, many apps. Waterproof to 30 meters. Love love love it.
IWC big ingenieur
IWC aquatimer
I use a titanium Citizen eco-drive ‘atomic’ radio controlled titanium watch because I never have to set the time, date, or day and it always works. My model requires manual time zone adjustment, and only sets the time automatically in North America and W Europe (elsewhere setting is manual) . The GPS models are completely automatic and set the time everywhere.
Watches are world unto themselves. There is virtually no relationship between utility and cost. Lower end brands (but good quality) like Citizen and Seiko can last for decades - I have Citizen watches from the late 70’s that still work perfectly. I really like the Citizen eco-drive solar models for integrity because you do not have to break the watch seal to change the battery (they use a permanent capacitor to store energy)
Water resistance to 30m lets you wash your hands, 50m lets you shower with it, at 100m you can swim with it, 200m+ you can dive with it. Sapphire crystals are very scratch resistant , mineral (glass) scratches slowly but always looks bad after a few years.
Invicta is value brand owned by US investors but uses Asian movements and assembly.
After the Asian movement models the next step up are quartz models with Swiss movements. Those include most of the nicer brands (Movado, Baume et Mercier, etc.) people have mentioned in the thread, and even some US ones like Shinola. They all require battery replacements, costing $20-$25 every 2-4 years. You have to break the watch seal to change the battery.
No-lead environmental regulations have reduced the usable life of electronics, and quartz watches are included in that.
Finally the high end Swiss/French/German ‘automatic’ movements are completely mechanical and powered by movement. Brands include IWC, Rolex, Patek Phillipe, and a few dozen more.“Chronometer” certified (not style) models (including all Rolex) are accurate to about +/- 3 sec per day vs +/- 1 sec for quartz. Vintage models may lose/gain up to 1 min/day. Prices and craftsmanship are very high. They can last indefinitely but require periodic (multi-decade intervals) maintenance and rebuilding. They are even EMP resistant (!) so if you are worried about the Zombie apocalypse or Kim Jung-Un that is the best choice.
There are also many different materials. Titanium is extremely light (30-40% less than stainless steel) and very comfortable because of its poor heat conducting and non-allergenic properties. Stainless (in many colors) is the most common material. Luxury brands also have various gold and platinum alloys which are much heavier and conduct heat better, so they can feel cold or hot.
An interesting factoid is that luxury watches have increased in price (in dollar terms) at about the same rate as college tuition!