What quality do colleges appreciate most?

<p>I have an essay started that I can take several directions.</p>

<p>It is supposed to be about something important to me.</p>

<p>I could make it be about honesty, respect, being observant, being careful all on the same story.</p>

<p>Which direction should I take this? What are some other ‘morals’ college admissions offices like to see?</p>