<p>I’m going to be elaborating on a business I founded, but should I just describe how it was run? Or do I need to somehow connect it to one of my personal qualities?</p>
<p>You should do neither. Save that for the Personal Essay. 1000 characters (incl. spaces) is, as I’ve quickly come to learn, a very, very small amount. Every word counts, and you can’t elaborate about your key feature in the short answer.</p>
<p>Then what do people usually write about in their short answers?</p>