What should I include/exclude?

<p>Here is the essay subject I have to write about:</p>

<p>“Please provide a statement (appr. 250-500 words) that addresses your reasons for transferring and the objectives you hope to achieve.”</p>

<p>What information should I be sure to include and what stuff would be better left out?</p>

<p>Thanks for helping me out with this,
~ Andy</p>