Why an increase in college applications?!

I was at a college counseling presentation yesterday and one of the HS counselors said she has a Common App account so she can show kids how to use it. There’s no information in the account other than her name and email address, yet she gets emails from colleges every week saying “We’re impressed by your record and we know you’re exactly the kind of student we want at our college. Because you’re so stellar we’ll even waive the fee! Apply today!” 8-| I wonder if her husband and 3 kids would have a problem with her going back to school for a second BA?