<p>I find it weird looking at a picture in a brochure or something and then I look up their stats and etc and I see 1% black or 2% Hispanic. LOL COME on…</p>
<p>All a matter of perspective, eh? What seems to be abject tokenism to you is a way to be more inviting to a sub-group that otherwise might worry about inclusion. Is there anything wrong with that?</p>
<p>It’s all marketing. Sure. I get that. No way 1/3 of the population of some schools is black. But I think this is pretty innocuous, IMHO.</p>
<p>What is your definition of tokenism??</p>
<p>As a minority, I find it kind of obnoxious when brochures picture the token minority, but I find it truly offensive when they don’t even make an attempt. I would never encourage my child to a school that didn’t even try to make it seem as if he were welcome.</p>
<p>On the other hand, I was on a college website clicking here and there and somehow got to a page devoted to diversity. Hmmm, interesting and promising. Well, it was the most poorly edited page I’ve ever seen on a college website. Cross that one off the list!</p>
<p>^^^ Are you a minority? A woman?</p>
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<p>Having interned during the school year in an admissions/recruiting office as an undergrad…this is probably not a case of anyone not “remembering” to do something. Such offices pay a lot of attention to their own projected image and spend a lot of time deciding what messages they want to send with their recruiting materials, and revising and editing said materials. I mean, on the recruitment end, they are basically marketing professionals. Either they know perfectly well the sort of message they’re sending with those all-white brochures (in which case, it doesn’t suggest a welcoming environment), or they’re incompetent.</p>
<p>Tokenism is somewhat obnoxious, but in this case I think it’s the lesser of two evils.</p>
<p>I wouldn’t want to attend a school that didn’t think about bothering to or couldn’t find one person on campus who looked like me. I would be turned off by an all white-male brochure.</p>
<p>None, hopefully. And none should put out a brochure with no faces of color. And that’s why tokenism, while obnoxious, is, IMO, better than nothing at all.</p>
<p>At least one reasonably well regarded state university photoshopped in some minority faces when it couldn’t find a football spectator picture that included them naturally.</p>
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<p>Was it that noticeable? Or did you have some insider knowledge?</p>
<p>I read a news story about it. </p>
<p>[JS</a> Online: UW-Madison doctors photo to stress diversity](<a href=“http://www2.jsonline.com/news/metro/sep00/uw20091900a.asp]JS”>http://www2.jsonline.com/news/metro/sep00/uw20091900a.asp) </p>
<p>I remembered the news story because the college that got caught is a rival college to my alma mater in the same athletic conference. 
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<p>[Doctored</a> Photo Stirs Controversy at University of Wisconsin - Brief Article | Black Issues in Higher Education | Find Articles at BNET](<a href=“http://findarticles.com/p/articles/mi_m0DXK/is_/ai_66884592]Doctored”>http://findarticles.com/p/articles/mi_m0DXK/is_/ai_66884592)</p>
<p>Huh. Couldn’t they at least have put the kid in the middle or something, instead of squishing his face into the edge? I know it took me about five minutes to find him.</p>
<p>LOL what a terrible use of photo shop. They need some skills.</p>
<p>I didn’t find it that noticeable in the picture, but maybe I’m just stupid lol. Youdon’tsay, I’m a minority but to be honest I really wouldn’t care if the college used tokenism or didn’t. If a college is academically good and suits my interest, I honestly couldn’t care less if they didn’t have a Black person on the cover of an application or pamphlet. I would still apply. And if they did include a Black person for tokenism, I’d recognize that the admissions office intends to do this to market their school. The only case where I might consider the population of Blacks in a college is after I got admitted, and even then, it’s a secondary concern at best.</p>