Why public universities are chasing rich kids from out of state

"… There are many high-achieving, low-income students who are well qualified for admission to the nation’s top public colleges and universities. The problem is admission officers appear to spend little time trying to find them.

That much has been made clear by ongoing research into where universities go to recruit students.

The research – by higher education scholar Ozan Jaquette and data scientist Crystal Han, both of UCLA – shows that admission officers at public universities are going after wealthy students from other states who will pay higher tuition. This strategy, in turn, helps those universities make up for a precipitous decline in state revenue that took place during the last 20 years." …

https://www.wiltonbulletin.com/news/article/Why-public-universities-are-chasing-rich-kids-15122505.php

“The plain fact is that universities need money to operate. When state funding declines, increasing tuition revenue is the most common remedy.”

“…precipitous overall decline in the number of high school graduates from 2025 through 2032.”

Number and percentage of white & black high school grads will decline, while percentage of Asian and Hispanic high school graduates will increase in the US.

Great article.

It is near impossible to achieve even two of these goals. Any two.

"From my experience, colleges will say they need so-called “merit aid” to compete for high-achieving, affluent students. That may well be. But unless colleges change their ways, they will find that increased competition for students who can pay will result in higher discounts for them. This will lead to declining support for students who can’t otherwise afford to attend, taking a toll on diversity.

Certainly for societal reasons, but equally as important, to fuel our economy with educated workers, colleges and universities must shift priorities and make more aid available to admit low- and middle-income students. Meanwhile, state and federal resources must be realigned to invest in this country’s future. This means educating anyone with the talent and the drive to succeed, regardless of their socioeconomic background."

THIS is KEY! I hope the public and private universities and colleges AND states and the US realize this soon.