Why UWisconsin Supplement

If Wisconsin is my top school, should I fully express that in the “why UWisconsin” supplement?

I think it should be mentioned without gushing or sounding desperate. But if you say that it is your top school, you better have an essay that’s very personalized to UW-M and have a convincing argument as to why.

And hopefully don’t refer to the UW as UW-M, unless you are applying to the Milwaukee campus!