Every time I buy something, particularly online, it is followed up by a request to take a survey. I have a long list of products that I have purchaser from Amazon that they want me to evaluate. Really? For shampoo that I buy twice a year?
I know they want customer feedback, but it is getting ridiculous. The other question is, why do I feel guilty if I don’t take the survey?
It’s not just Amazon. I recently took a trip in which I stayed in five different hotels. I was asked to complete surveys for four of them, which I did, but I declined to let them post “reviews” of their hotels based on my survey responses, and they are repeatedly hassling me to do so.
Next trip, I won’t even complete the surveys.
(Unfortunately, the hotel with the hideously uncomfortable bed, dirty bathtub, and checkout desk that was unmanned early in the morning–totally unacceptable for an airport hotel where people need to check out in a hurry–didn’t send me a survey. I would have loved filling out that one.)
^They probably knew hwta they will get if asked. I don’t do surveys. Comcast asked to do surveys af the end of a phone call. They take forever to resolve issues on the phone that I do not wish to stay on the phone another second. One survey I did recently offered $10 for completing the survey.
I occasionally do surveys. I figure I like to read reviews before I buy stuff and feel obligated to return the favor to the next shopper. Amazon’s are usually very quick and easy.
I am getting really annoyed by this, too. I know it is helpful to the business entity, but everywhere I eat lunch, every hotel, car rental and business vendor wants me to do a survey. I simply can’t do it anymore! I WILL do it if I get money off my next lunch or something! I’m so tired of it all, though.
I have been so disgusted with comcast that I now say “yes” to the survey, hope that the customer service rep sees that I agreed to take a callback survey, and then hang up on the call when it comes in
Now days virtually every company has a quality control system. (ISO etc) In order to have your QC system certified by an outside auditor you are required to implement periodic surveys.The easiest and cheapest way to conduct a survey is with the online “pop up” window request. None of this is going away anytime soon.
I never ever fill them out. My repeat business is survey enough.
I’m a retired survey statistician and I willingly participate in legitimate, scientific surveys, but I don’t feel guilty if I don’t take the shopping site pop ups and the post-customer phone service ones. I rarely complete hotel, restaurant, or other Trip Advisor-type reviews, either. I do appreciate that others do, because I think that even the possibility of being evaluated improves customer service.
This is a current topic for me, too. Very soon I’'ll be sending a short e-mail survey to 1000+ local bridge players. It’ll be interesting to see how many people respond, and what they say,
My job centers around analyzing survey results from a slew of my company’s customer service centers - it fascinating stuff to analyze, it’s a whole industry with metrics for success, tracking reports
and comments in those surveys. So if you do take those surveys, thank you and yes someone is listening.
I laugh at the emails requests for product reviews. I am a discount shopper! By the time my UPS box arrives, there’s no more product left in the inventory to write about.
I do fill out surveys for Alaska Air and hotel stays as well as most requests by the professional organizations where I am a member.
For hotels/restaurants/airlines for which I am a frequent customer, I give very detailed feedback, both negative & positive. If it’s negative feedback, I propose a solution.
Interesting, @amandakayak! So what makes an effective survey response comment? Very brief with a few key words? Or highly specific detailed feedback that is more nuanced? In other words, does anyone pay attention to specific feedback or are you only analyzing for overall trends? Is my carefully constructed response just going to be converted to a thumbs up/ thumbs down?
I’ve done it when I receive good service and wan the employee to be acknowledged. I also do it on open table for some (not all) restaurants. One of our local supermarkets gives extra points towards a discount on gas when you complete the survey. I do it occasionally, but its a long survey and time consuming.
We buy online at Nordstrom and they ALWAYS follow up every purchase with a survey-- that we usually ingnore. More annoying than this tactic, imo, are the phone surveys that car dealers initiate.
I have a question for all of you:
I sometimes wonder when calling a business and their system says “press 1 if you would like to participate in a brief (translation of brief is it is NOT brief!) survey afterwards or 2 if you wish to decline”… do you get better service from the rep if they think you are going to review them at the end of the call?