Writing about Tech Companies like Facebook and Google as part of my college essay

I was wondering about whether including criticisms of tech companies in my college essay (to describe the internal conflict I was facing) would be looked down on. With recent news and documentaries like “The Social Network”, I was hoping it wouldn’t be offensive to talk about common notions about these companies and their management of user data just to introduce the themes my essay goes toward. Is this a bad idea in general, or is it okay? If it is okay, would it be fine to note my observations of particular tech companies like Facebook and Google? Thanks for your help.

The topic is YOU. So as long as your essay focuses on you, it could be okay. However, I am wondering how criticism of tech companies is going to shed light on your personality. I don’t see this as being a controversial topic. I do see this as potentially failing to address the goal of the personal statement.