Consultant who starts working with families when the child is only eleven years old, in order to help the child to develop extremely strong EC achievement.
Interesting read. I know that the EC skill/achievement that I’m sure was the main reason behind my child’s success actually started when child was only about 8, and I know for others in that EC (music), it starts as early as age 4. Recruited athletes often begin their sport in early elementary school. But I doubt that most people are overtly focused on college applications when they help their child to find the activity that they love and do well in - they’re doing it because they want their child to find fulfillment in doing an EC that they enjoy. Lot of people enroll their children in all sorts of ECs in elementary school, and then wind up focusing on the EC that “clicks” for their child.
What seems different about the approach of using a college coach so early on is the deliberateness of the process. It is recommended that children drop ECs in which it’s obvious that they’re not going to have extraordinary achievement, in order to focus on finding the one or two activities where they can achieve at an extremely high level.
My kid was kind of an illustration of exactly the process that this young man hit upon for himself, then marketed. High grades and high test score in the most rigorous course load available to them was just a given. Found their EC passion early on, in an area that I have to admit was partially motivated on my part by the possibility of it making them an attractive candidate (but mostly because I just wanted them to learn to work hard at something useful, while at an age when school was very easy for them). But what didn’t happen was the withdrawal from activities that they enjoyed even though it was obvious that they were not going to achieve at a high level in them. My kid still played rec league level sports, tried HS level sports, even though they were never going to win anything in sports.
I would say that for most of their classmates at a tippy top, it’s obvious that their passion ECs were real - they still play high level music, or compete internationally in sports, or dance and act and sing, whatever, even though by the time they’ve started college these activities are not going to get them into the top grad school or the top Wall Street job. But I think that is who they wind up associating with. There is an entire 'nother social group there consisting of kids who went to the right prep schools, are very wealthy, and who join social clubs that have nothing to do with any particular activity other than being a member of an exclusive social club. That seems to be the demographic that this type of service is targeting.
I’m wondering how obvious it will be to ad comms, that a kid was coached like this to present as the perfect candidate. It didn’t take long for colleges to recognize the high school vacation “mission trip” for what it was, and to discount it. Same goes for the bogu nonprofit charity organization. Hopefully they’re now realizing the worthlessness of curated “research” opportunities purchased in order to have a research activity to put on college applications. But because this young man is coaching kids from very early on to present themselves in a way that successful past candidates have just fallen into naturally, because of their extreme interest in particular areas, I’m wondering if it will be harder to recognize which applicant had strong innate drives and interests, and which applicant was coached by a professional applications counselor from age eleven, or even younger.